5 Digital Marketing Trends Everyone Must Know in 2021
No industry of the world is evolving faster than digital marketing. Despite being some uncertainties throughout the world due to COVID-19 pandemic. 2020 showed everyone how important it is to expand digitally. Every business is looking to migrate on digital platforms which can be the only option remaining to them to stay competitive in this fast changing world. Some of digital marketing trends flourished with huge expectations in 2021. Because of staying at home culture use of e-commerce rapidly grown. Due to these bad impacts the only way to survive is to become an expert in digital marketing. Digital Marketing is the need of the hour. To learn digital marketing, as per my experience you can contact one of the best digital marketing institute in Kanpur, DigiBask Training Training anytime.Here we will discuss the digital marketing trends that you should know and start implement them into your business.
1-Micro Content- Micro content, especially videos, is what audience love to consume now-a-days. Micro-video platforms like YouTube stories, Instagram reels and Facebook stories were in trend in 2020. So every brand should start looking to create micro videos. Potential market is waiting there for all of you. Apart from the short video platforms all of the given below can be considered as micro content.
- Memes
- Images
- Gifs
- Info graphics
- Videos
2-Automation- When any process or machine is managed automatically it is called as automation. It’s like using the technology in such a way that it reduces the human involvement or efforts. Automation makes the lead generation very easy and efficient. It also reduces the steps involved in sales cycle. So automation will readily increase its incineration in 2021. This is one of the most important digital marketing trend to look for in 2021. There are many tools available in digital marketing industry which can automate your functions.
- Customer.io- This is used to send interactive messages to
your customers.
- Facebook Pixel- This is a widely used tool used to optimize
the conversions through Facebook ad campaigns. This tool tracks the traffic
coming to your website and helps you to interact with them.
- Genoo- It is used to nurture most of your marketing plans so that the maximum results could be achieved.
3-Chatbots- Most of the big companies has started implementing this. Chatbot is basically an application used to interact with humans through text messaging or the voice controlled chatting. Chatbots are implemented using artificial intelligence. Many organization use chatbot to use them to deliver quick replies to clients. People are also preferring to use chatbots as helps them to quickly communicate with the business they might be interested in.
Some amazing statistics about chatbots-
- Chatbots cut the customer service expenditure by up to 40%
- 63% of the companies has already implemented chat bot
technology.
- 59% of people said they are more comfortable while conveying their queries to chatbots.
4-Interactive Content- If you want to make your interaction with customers more memorable. Creating interactive content will help you to achieve that. Creating interactive content increases the engagement which will ultimately direct you towards more leads. It also means that your content should genuinely help for your customers. Benefits of interactive content are-
- High engagement- People love to read content which takes
less effort to deliver the abstracted message. Most people prefer to watch videos
rather than reading the content.
- Enhance faith in brand- Highly interactive and trustworthy
content publishing leads to high loyalty and increases the brand authority
among the customers.
- Relevant data- If you want to make decisions based on your
analytics you should have relevant data. Actionable information reduces the
element of risk in decision-making.
5-Optimizing the website- It is always a good idea to optimize your website according to the user-experiences and Google algorithms. To improve organic engagement you should try to generate some traffic through search engine like Google, Bing and Yahoo. Adding features like media and animations to your website will improve the user experience and it can even become the most important factor for the higher conversion rate. To optimize a website according to user and Google’s policies you should become an expert in SEO. It is one the highest demanded skill in digital marketing industry. To learn SEO in Kanpur you can surely visit our website.
Optimizing the website might include steps-
- Focus on user experience
- Mobile-First Indexing
- Voice Search Automation
- Features snippets on Google
Final Words-
This might not be the absolute version of digital marketing trends in 2021 because it is a time of uncertainties. 2021 might become a year which can come with some new challenges and also with some new opportunities. So this vision article from us can help and guide the digital marketing expert in Kanpur and from the other cities as well to forecast their plans and strategies. So keep learning as some exciting challenges and opportunities are waiting for you. If you want any thoughts to be added you can comment below or can message us on Facebook, Twitter and Instagram.
