PPC Certification

Get certified while learning the art of Internet advertising

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Why you should choose PPC ?


  • 6.4
    Million companies use PPC worldwide
  • 18,000
    Average Salary in India for Freshers
  • 1000+
    reputed Indian firms acquiring PPC certified professionals
  • 27.3%
    organization uses PPC to promote their business online

Overview

  • Course Duration4 Weeks
  • Course Start5th March
  • Live Projects2+

Pay-per-click (PPC), otherwise called cost per click (CPC), is a web promoting model used to guide activity to sites, in which a sponsor pays a publisher, normally a website proprietor or a system of websites, when the advertisement is clicked. Pay-per-click is usually connected with first-level web indexes, (for example, Google AdWords and Microsoft Bing Ads). With web crawlers, promoters normally offer on keyword phrases significant to their objective market. Interestingly, content locales normally charge a settled cost per click instead of utilization an offering framework. PPC "show" notices, otherwise called "standard" ads, are appeared on sites with a related substance that have consented to indicate ads and are commonly not pay-per-click promoting. Informal communities, for example, Facebook and Twitter have likewise received pay-per-click as one of their publicizing models. Be that as it may, sites can offer PPC ads. Sites that use PPC ads will show a commercial when a keyword question coordinates a sponsor's keyword list that has been included diverse promotion gatherings, or when a substance site shows important substance. Such ads are called supported connections or supported ads, and seem nearby, above, or underneath natural outcomes on internet searcher results pages or anyplace a web developer picks on a substance webpage.

Curriculum

  • Basics of Google search and Paid Ad
  • Basic terms related to paid search
  • Overview of Google Ad Words, Microsoft Ad Center
  • Importance of Pay Per Click

  • Market Analysis of business
  • Targeting based on age, location, gender etc.

  • How to set objectives and goals
  • Campaign and Ad Creation
  • Ad Extensions
  • Various Keyword Match Types
  • Keyword Pad & IP Tracking
  • Understanding of advance functionality of account

  • Ad Words URL Advance and Dynamic keyword insertion
  • How to increase CTR lower costs
  • Quality score & Relevance score analyzing and how to improve
  • How to improve conversion rate and landing page relevancy

  • Customer Friendly UI design
  • Content management with all information including forms
  • Call to action button usage

  • Basics of bidding plans
  • Both types of bidding manual as well as automated
  • Bid Adjustment

  • PLA Ads Advance
  • Product listing for shopping websites












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Navneet Pandey

Much obliged to you DigiBask for thinking of this amazing course. I found out

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Anita Singh

Fantastic course extremely instructive thank you Digibask for having this course.

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