PPC Certification
Get certified while learning the art of Internet advertising
Why you should choose PPC ?
-
6.4
Million companies use PPC worldwide
-
18,000
Average Salary in India for Freshers
-
1000+
reputed Indian firms acquiring PPC certified professionals
-
27.3%
organization uses PPC to promote their business online
![](http://digibasktraining.com/uploads/ppc-training-1.jpg)
Overview
- Course Duration4 Weeks
- Course Start5th March
- Live Projects2+
Pay-per-click (PPC), otherwise called cost per click (CPC), is a web promoting model used to guide activity to sites, in which a sponsor pays a publisher, normally a website proprietor or a system of websites, when the advertisement is clicked. Pay-per-click is usually connected with first-level web indexes, (for example, Google AdWords and Microsoft Bing Ads). With web crawlers, promoters normally offer on keyword phrases significant to their objective market. Interestingly, content locales normally charge a settled cost per click instead of utilization an offering framework. PPC "show" notices, otherwise called "standard" ads, are appeared on sites with a related substance that have consented to indicate ads and are commonly not pay-per-click promoting. Informal communities, for example, Facebook and Twitter have likewise received pay-per-click as one of their publicizing models. Be that as it may, sites can offer PPC ads. Sites that use PPC ads will show a commercial when a keyword question coordinates a sponsor's keyword list that has been included diverse promotion gatherings, or when a substance site shows important substance. Such ads are called supported connections or supported ads, and seem nearby, above, or underneath natural outcomes on internet searcher results pages or anyplace a web developer picks on a substance webpage.
Curriculum
- Basics of Google search and Paid Ad
- Basic terms related to paid search
- Overview of Google Ad Words, Microsoft Ad Center
- Importance of Pay Per Click
- Market Analysis of business
- Targeting based on age, location, gender etc.
- How to set objectives and goals
- Campaign and Ad Creation
- Ad Extensions
- Various Keyword Match Types
- Keyword Pad & IP Tracking
- Understanding of advance functionality of account
- Ad Words URL Advance and Dynamic keyword insertion
- How to increase CTR lower costs
- Quality score & Relevance score analyzing and how to improve
- How to improve conversion rate and landing page relevancy
- Customer Friendly UI design
- Content management with all information including forms
- Call to action button usage
- Basics of bidding plans
- Both types of bidding manual as well as automated
- Bid Adjustment
- PLA Ads Advance
- Product listing for shopping websites
Reviews
![](https://www.digibask.com/uploads/Navneet Pandey.jpg)
Much obliged to you DigiBask for thinking of this amazing course. I found out
Read More![](https://www.digibask.com/uploads/Anita Singh.jpg)
Fantastic course extremely instructive thank you Digibask for having this course.
Read More![](https://www.digibask.com/uploads/Arpita Gaur.jpg)
I think it is the thorough walk through from SEO to PPC crusade set-up that bodes
Read More![](https://www.digibask.com/uploads/Kanchan Gupta.jpg)
Great and enlightening. I like the rhythm and depictions and also precedents
Read More![](https://www.digibask.com/uploads/Naveen Jain.jpg)
It is by all accounts an incredible match up until this point! Love the breakdown
Read More![](https://www.digibask.com/uploads/Palak Katiyar.jpg)
Procuring preparing in the DigiBask has essentially helped me to improve my insight
Read More![](https://www.digibask.com/uploads/Sabina Begum.jpg)
It was extremely fascinating. A few were invigorating my present learning, yet
Read More![](https://www.digibask.com/uploads/Sejal Khurana.jpg)
The course modules work consummately - genuine models both on the web and participants
Read More![](https://www.digibask.com/uploads/Varun Ahuja.jpg)
Motivating, the instructor distraught something that before appeared to be intricate
Read More![](https://www.digibask.com/uploads/Vinay Verma.jpg)
I am a small-time business visionary and was searching for a brisk method to
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